The theme of the design of the future as a point of balance between beauty, technology and sustainability, therefore extended to volumes of trade of incalculable value on a global scale (considering only the EU countries, the sector
worth 27.5 billion euros), is of great importance for the future of our country.
It is perhaps the greatest challenge to bring exponentially higher investments back to Italy than in recent decades. This is the context in which the webinar Creativity and technology takes place: the challenges of experiential design, in collaboration between Trevisan & Cuonzo and Elli & Rini.
The “Planet” project is an example of how design can create technological objects that are able to satisfy latent needs that have not yet emerged and new consumer segments. It is also an example of the potential of our industries at the crossroads between beauty, technology and sustainability, in what is emerging as a new post-COVID technological humanism in which Italy can play a strategic role with extraordinary repercussions also on employment. and the well-being of the next generations.